SoLoMo: If You’re Not Standing at the Intersection of these Three Avenues, Soon You Won’t be Anywhere at All.
“It’s about accelerating your multichannel strategy,” he said. “Consumers don’t engage with channels, they engage with the brand and you have to think about how to make that experience as seamless as possible.”
Paul Cousineau, Vice President of Mobile Products at Walmart
If you’re like most marketers, you’re still grappling to embrace Social (So), Local (Lo) and Mobile (Mo) marketing as three distinct disciplines and channels within your marketing mix. Yet the reality is, from your customers’ perspective, those lines are blurring. Today, it’s not about social, mobile or local — but rather, the intersection of all three. Together, they form an ecosystem of geosocial networks that can drive deeper customer engagement and, ultimately, increase your sales and revenue.
The CMO’s new path to stardom: Get your geek on.
According to a recent AdAge article, data was once the domain of tech geeks and direct marketing gurus, while Chief Marketing Officers focused on loftier things like shaping brand perception. They say those days are over and I wholeheartedly agree!
Why your brand needs to rule the First Screen (and why these screens aren’t it anymore)
Mobile has always been called “the Third Screen,” lagging in importance behind TV and the desktop web. But in just the last 18 months, mobile has come of age – rocketing from third place to first. You read it right: Mobile is now the First Screen, used in more browsing and viewing experiences than either of the other two. The implications of this shift are enormous – so huge, some industry advocates are going so far as to suggest that your web experiences should be designed for mobile first, and only then adapted for desktop access.
Okay, customer engagement takes work. So, it’s OK to blow it off???
To look at recent trade publication articles, you’d think that Intelligent Customer Engagement is not only impossibly hard to do, but so unimportant you shouldn’t even bother. What’s more, you’ll find even some senior marketers talking this way. Are we naive enough to believe them?
Is CRM Dead? Winning Customer Loyalty from the Passenger Seat
We can’t direct customer loyalty the way we used to. In today’s cluttered marketing environment, loyalty is harder to command than ever before. The old techniques no longer work. And our success in this chaotic new milieu depends on understanding, and accepting, a humbling new role for ourselves. Why? Because…
Clive Maclean
